Who doesn’t remember the colourful iMac and black and white MacBooks?
Back in 2006 we bought our very first MacBook and I remember the plastic but cool feel it had about it.
I had always been a Microsoft guy, worked and played with Microsoft OS for years, the Apple concept was alien to me, I was a loyal Microsoft customer until …. I snapped!
After spending hours that turned into days configuring a home network with MS on our machines and then followed by a million updates, I had had enough.
How many hours of my life have I lost installing the latest printer driver or Antivirus? Mind numbing hours of frustration and the feeling of my life slipping through my fingers.
I went and bought our first Apple products.
Steve Jobs’ vision was for the user to feel acquainted with their PC and not be afraid of it so how difficult could the switch be?
The box and packaging in itself was a joy and I actually felt privileged opening this beautifully designed product. Granted, it took a little time to get used to the new OS but it wasn’t long before we were comfortable with its newness.
Such fun – within a few months we were Apple converts! We continued the journey and bought an iMac, we even made and edited home videos of our kids.
We had gained not just a “PC” but a new entertainment system when iTunes geared up to show TV Shows and Movies.
As newbie Apple Snobs we bought the very first iPhone and have never looked back, every year a new upgraded iPhone, the latest MacBooks, Apple TV, iPads, iPods and iMacs – we have been addicted for at least 8 years.
That is until …..
Over time we have found Apple to become more and more complicated, suddenly there were new security features for iTunes more data being collected about the user. For the original Apple iTunes users the libraries have been confused with updates and loss of music. Moreover, the last couple of iPhones we have owned have had either glitches or manufacturer problems and now our latest MacBooks are acting up.
More Information is now needed in order to configure a new Apple Product. The simplicity that Steve Jobs had in mind is fading away. iCloud doesn’t seem to work for any of us, being an international family we have several iTunes accounts, in different countries, something that doesn’t seem very flexible with Apple. It almost feels like something Microsoft used to be … complicated.
Getting an Apple device up and running requires more time and data than it ever used to. No more plug and play, probably plenty of reasons why, but that doesn’t help us and the vision.
Why am I telling you this?
For the first time in over 8 years I have seen a Microsoft Product and I want it!
The new Microsoft Surface Book looks interesting. If I, a self proclaimed Apple Snob, am considering a Microsoft Product this tells me something is not working out currently with Apple.
I am probably one of the most loyal Apple customers – my house and family live and breathe Apple products, how sad it is to feel that Apple is not what it used to be.
The question is – is it Apple who are no longer innovative or have Microsoft finally woken up?
I cannot be the only Apple lover who feels that Apple innovation sadly passed away with Steve Jobs in 2011.